FitnessBuilder is here!

 

FitnessBuilder is now available on the iTunes App store

20 Fitness App’s for your iPhone or iPod touch

 

The iPump 20

If you have an iPhone or iPod touch, check out all the PumpOne iPump Fitness App’s. We have everything from Abs & Core to Yoga, Stretching to Split Routines.

The PumpOne Health Series of books at Barnes & Noble.

 

Now available at Barnes & Noble. Go get 'em!!

The new series of PumpOne Health and Fitness books just hit the shelves at Barnes & Nobles and other bookstores. The series includes: Pilates, Yoga, Back Stengthening and Swiss Ball. 

Go check them out!!

PumpOne at Saks Fifth Avenue

The holidays are over and now it’s New Year’s resolution time, which is all about looking and feeling your best. Saks Fifth Avenue have teamed up with PumpOne to help you set new goals and get a new look with their January beauty promotion: Shape Up, Make Up!.

Visit Saks Fifth Avenue January 11-18 for the freshest skincare tips for protecting skin this winter and easy make up touch ups. For any purchase over $50 in cosmetics or fragrance, you will receive a gift of a Stephanie Johnson-designed bag which is full of samples from your favoriteSaks Fifth Avenue beauty brands and your very own portable personal trainer.

Melt away those extra pounds with the Fat Burn Bundle, sculpt the perfect core withPumped(6)Pack, tone those muscles with TotallyPumped, get long and lean with PumpPilates andPumpAsanas, or get them all in one Super Weight Loss Bundle.

PumpOne’s iPump Pilates Featured on Apple.com

Apple are arguably one of the strongest companies in the world. Any company big or small would give a lot to be associated with them. So you can imagine how we feel here at PumpOne to be “featured” on the homepage of Apple.com (http://www.apple.com/).

In the Hot News Headlines, right alongside the likes of iLife ‘09 and Oprah, iPump Pilates  is the App Store Pick of the Week. Nice!!

This is the 4th time a PumpOne product has been featured by Apple or iTunes. So either someone at Apple really really likes us or we have some really great products. I’m sure it’s a bit of both but mostly that the products deserve this attention.

App Store Pick of the Week: iPump Pilates

The iPump 20

Just in time for everyone’s favorite resolution, PumpOne announces the availability of its 20^th fitness App, iPump Abs & Core Abs & Core and completes the first series of iPump portable workouts created by PumpOne and available on the iTunes App Store.

As with all iPump Trainers, Abs & Core contains three separate components: WORKOUT, LOG and INSPIRE.  The WORKOUT guides users through complete sessions focused on a given muscle group or fitness goal.  The workout LOG automatically tracks each exercise’s sets, reps and weight and allows the user to keep detailed notes of each session in order to track progress.  Unique to iPump, INSPIRE provides the opportunity to send progress logs to friends, family and/or medical professionals.

The iPump Series caters to fitness enthusiasts looking for various ways to enhance their training regimens. They include: Total Body, Fat Burn, Pilates, Dumbbells, Yoga, Stretch, Foam Roller, Swiss Ball, Med Ball, Kettlebells, Power, Lean, Core Sports, Low Back Relief, Snow Sports, Split Routines, Office Stretch and Travel.  

iPump Fitness App are available from the iTunes App store at http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=291276001

PumpOne and Men’s Health Magazine Workouts To Go

As you already know PumpOne creates the best in video and image based fitness training programs for the iPod, iPod nano, iPhone and other handheld devices.  Well now we are partnering with Men’s Health, one of the most trusted sources in health, fitness, and wellness around the world, to launch the Men’s Health Workouts to Go series of video trainers.

Simply go to http://www.menshealth.com/download to get your favorite video, audio and image-based Men’s Health workouts, including the popular magazine Poster series, and download to your iPod, iPhone, nano, Zune or other device that supports MPEG-4 video.

Just like PumpOne’s workouts, the Men’s Health Workouts to Go  consist of a series of video clips with audio instruction and exercise images showing proper form giving you an effective way to learn and perform your workouts anytime anywhere. By combining the best fitness advice with visual iPod personal trainers, these Men’s Health Workouts to Go are the key to keeping you motivated and on the way to losing weight, gaining strength and getting into great shape.

So check out  the Men’s Health Archive at www.menshealth.com/download today!

Top Fitness Trends for 2008

Fitness enthusiasts are always looking for the next latest greatest way to get and stay in shape. Every year there are hundreds if not thousands of fitness ideas and products that are released. Some make it, most do not. Here is a list of the latest trends for 2008 as predicted by the American Council on Fitness.

1. Educated and experienced Fitness Professionals

2. Programs that target childhood obesity

3. Personal Training

4. Strength Training

5. Core Training

6. Programs for the older adult

7. Pilates

8. Functional Fitness

9. Swiss Ball Training

10. Yoga

Some similar faces and some new ones. As you can see 2 of the top 3 focus on the fitness professional and the role they play in getting people into the gym and into shape in a safe and effective manner. 

How do I lose Belly Fat?

It is widely thought that you can reduce excess fat in a particular body area such as the abdominals if you perform a ton of reps of an exercise like crunches. Unfortunately this is completely untrue and is commonly known as the Spot Reduction myth.

Body fat is called adipose tissue and is distributed in different amounts all over the body. A certain amount is essential as it performs a number of very important functions like protection, nerve conductivity and energy storage. We all have a small amount of fat surrounding certain internal organs while most of our body fat is found just beneath the skin. Women typical have a larger body fat percentage than men. Where you store it and the amount is very dependant on your genetics and your gender. Women tend to have more fat in the hips and thighs giving them what is known as the pear shape. Men tend to store it more in their abdomen giving them the apple shape or spare tire.

Where you lose body fat from and how quickly you lose it is dependent upon a number of factors including genetics, gender, age as well as activity level. The only proven way to reduce body fat is to engage in a regular exercise program that incorporates cardiovascular training as well as strength training and eating a healthy diet that provides the right amount of calories.

There is some research that shows that fat is lost from the places it most recently appeared. So if you gained a belly first then this will be the last place you lose it from. So no matter how many crunches you do it will not affect the layer of body fat that is lying above your abdominal muscles unless all those reps are part of an overall exercise plan coupled with a healthy diet. 

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